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Swiffer Launches Man Up, Clean Up Campaign

"Pawn Star" partnership, Facebook action and more.

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By: TOM BRANNA

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Swiffer, P&G’s pioneer and innovator in the cleaning category, is “dusting off” the debate with “Man Up, Clean Up,” a campaign that asks men and women to talk about what’s really happening in households today and celebrates men who are already doing their fair share. The new “Man Up, Clean Up” tab on Swiffer’s Facebook page, which asks men who clean to proudly identify themselves and share their stories of why it’s “worth it” t...

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